In today’s competitive accommodation rental market, simply offering a comfortable stay is no longer enough to attract potential guests. Travelers are increasingly looking for properties that offer not just a place to sleep, but a gateway to unique local experiences....
Climate change is one of the greatest global challenges of our time, and its impact on tourism, especially in a country like Spain, cannot be underestimated. As one of the world’s most popular tourist destinations, Spain faces significant changes in its tourism sector...
Today user experience (UX) and user interface (UI) have become crucial factors in ensuring not only customer satisfaction, but also customer loyalty and conversion. A positive on-page experience makes the user spend more time exploring the content, helping to decrease...
Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector. Each day users switch from offline to online and stay that way. Companies keep...
Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyse how the customer has evolved, highlighting what he is looking...
