Tourism, considered for years one of the most important economic drivers in Europe, has reached levels that are creating tensions. Cities that once welcomed millions of tourists with open arms are now facing the negative effects of mass tourism. The rise of mass...
The summer of 2024 has brought notable changes in traveler behavior and the tourism industry as a whole. Despite the significant increase in the number of people choosing to travel, the budget allocated per tourist has decreased. This phenomenon has been driven by...
The dynamics of European tourism have drastically changed in 2024. Travelers’ preferences, driven by technology and shifts in consumption patterns, have led to a boom in certain regions of the European Union (EU). Andalusia, a jewel in southern Spain, stands out as a...
Tourism has changed drastically in recent years, largely due to the influence of social media and influencers. From exotic locations to local destinations, an influencer’s recommendation can transform an unknown spot into a must-see for travelers worldwide. But...
In the tourism industry, upselling and cross-selling strategies are fundamental to maximizing revenue and enhancing the customer experience. These techniques allow hotels and travel agencies to offer additional services and products that enrich the traveler’s stay and...
