customer loyalty

How to build customer loyalty in the travel industry

How to build customer loyalty in the travel industry

It is understandable that what was a loyalty-driven factor then, might not be that efficient now. The transparency in prices that the travel industry experiences nowadays, makes the process of comparing and deciding shorter and smarter. On top of that, the handful of...
How Online reviews affect traveler’s decision-making

How Online reviews affect traveler’s decision-making

There are many types of travelers in the world. But how is traveler’s decision making? The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most digital ones. Generations previous...