by Jessie | Apr 13, 2022 | Blog
Digital transformation in the travel industry is essential, but it can be difficult to implement. The world of technology often seems to rush – and change – at lightning speed, and focusing on specific technologies or strategies can be a daunting task. In...
by Noelia Martin | Jun 30, 2021 | Blog
The “personalization” concept is not a new one. In Airline Marketing, professionals are aware of the benefits of increasing customer loyalty via personalizing the customer’s journey from awareness to repeat customers. You probably have a frequent...
by Noelia Martin | Apr 23, 2019 | Blog
The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the passenger’s journey map into a disaster. That is why it is...
