by Maria Perez | Nov 14, 2024 | Blog, Featured
Content creation is now a crucial pillar of digital marketing, fundamental for attracting, engaging, and retaining customers. However, the true effectiveness of content lies not in its quantity but in the strategy, context, and promotion that support it. Here, we’ll...
by Maria Perez | Nov 4, 2024 | Blog, Featured
Talking about travel is, above all, about conveying experiences. However, with the vast amount of information available today, creating great travel content means finding a unique perspective, offering added value, and making readers feel part of the adventure. In...
by Maria Perez | Oct 28, 2024 | Blog, Featured
With changes in the global economy, new digital trends, and the effects of the pandemic, traveler behavior has evolved significantly. Both consumers and tourism professionals prioritize different aspects, and understanding these priorities is crucial for those looking...
by Maria Perez | Oct 15, 2024 | Blog, Featured
MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) has emerged as a key segment in the global tourism industry. This type of tourism, focused on attracting business meetings, conferences, incentive events, and trade shows, has become a strategic tool...
by Maria Perez | Sep 25, 2024 | Blog, Featured
Tourism, considered for years one of the most important economic drivers in Europe, has reached levels that are creating tensions. Cities that once welcomed millions of tourists with open arms are now facing the negative effects of mass tourism. The rise of mass...
