Why should travel companies invest in a good UX strategy?

Why should travel companies invest in a good UX strategy?

Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector. Each day users switch from offline to online and stay that way. Companies keep...
Generation Alpha Travel Behaviour

Generation Alpha Travel Behaviour

A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z’s open-mindedness, we come to Generation Alpha (those born after 2010). The group is rapidly finding its voice when it comes to making travel...
Passenger Journey Map: IATA Report Insights

Passenger Journey Map: IATA Report Insights

The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the passenger’s journey mapĀ into a disaster. That is why it is...