Smartvel Blog
Insights & Trends
Stay ahead of the game with our articles, resources, and expert
insights on everything related to travel content solutions.
What People Look for When They Travel
With changes in the global economy, new digital trends, and the effects of the pandemic, traveler behavior has evolved significantly. Both consumers and tourism professionals prioritize different aspects, and understanding these priorities is crucial for those looking...
Smart Hotels: What to Expect From The Future of Hospitality
The future of hospitality is bright. New hotel brands are popping up everywhere to accommodate the...
How Destinations Can Build a Strong City Marketing Brand and Attract More Revenue
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s...
Sustainability in the Airline Industry: Eco Trends from Top Players
When a Swedish teenager held up a homemade sign stating 'School Strike for Climate,' no one...
Travel Trends 2020: What Lies Ahead in the World of Travel?
Every year the travel industry is marked with significant changes. In 2019 it experienced many...
Smartvel’s Trip Planning Survey: Travelers’ Insights
The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the...
What can we learn from Top Tourism Boards digital content?
With the unprecedented increase in tourism in recent years, destinations have been experiencing an...
5 digital ways to deliver a personalized guest experience
"A home away from home" is the single standard that any excellent hotel should be offering...
Sustainable Tourism: How is the Green Revolution affecting the travel industry and what can companies do about it
Sustainable Tourism or the “green revolution” is not just a trend, it has become a responsibility...
Why destination content is a must and which airlines are outperforming others in this category
Aviation's ever-increasing competition and customer complexity have drawn companies' attention to...
Why should travel companies invest in a good UX strategy?
Investing in a good UX strategy can be the perfect solution to retain customers in the digital...
Generation Alpha Travel Behaviour
A new generation is taking its place in the travel industry. After Millennials and their...
Food and Travel: Using Experiences to Attract Travellers
In this modern day and age tourism is no longer a complete word without being followed by...
The Power of Strong Strategy of Ancillary Services for Airlines
It is no secret that the airline industry is doing very well. With technology disrupting services,...
Watch Out: How Machine Learning is taking over the travel industry
Enhancing the customer experience and personalization have been in the travel industry players'...
The Growing Hospitality Wellness Trend
The concept of hospitality wellness becomes more relevant over the years as people’s desires, in...
Overtourism and Its Effects on Popular Holiday Destinations
“It is a truth universally acknowledged that popular holiday destinations in possession of a...
How to build customer loyalty in the travel industry
It is understandable that what was a loyalty-driven factor then, might not be that efficient now....
How IGTV greatly influences the desire to travel
Instagram launched its own standalone vertical video application around a year ago and it is...
What Millennials Demand from Travel Industry Players
The market comprising millennials is requiring the focus of the travel and tourism sector. Since...
DMO’s: Discovering the New Destination Marketing tactics
Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have...
Passenger Journey Map: IATA Report Insights
The customer journey will most likely be unforgettable if great improvements in the passenger...
How Online reviews affect traveler’s decision-making
There are many types of travelers in the world. But how is traveler's decision making? The passage...
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