digital travelers coworking
January 10, 2015

Let’s tell the digital travelers what they do want to know

Noelia Martin

Noelia Martin

We are always pointing out the value of digital content but, what kind of digital content is out there? What do digital travelers need?

For some time now, the travel industry has been demanding more dynamic, personalized and contextualized content. Nevertheless, here we have two challenges to overcome. First, get to know and outline the potential client and, the most complicated thing, generate meaningful content for this client.

CONTENT SOURCES

Our Clients

A positive comment from another client is, after family and friends opinions, one of the most effective arguments that make us opt for one or other option.

If we care about the client, why we do not care enough to encourage him to tell about it?

External Sources

When choosing others to create content for us, we must emphasize that the content must be useful for the digital travelers. Options:

Media and Press Agencies

The tourism industry has a poor reputation of having poor communication and false or misleading impressions. The user is becoming more and more skeptical about these kind of references. We shouldn’t fear transparency. Provided the information is useful for the reader, remind him that it’s sponsored information and it won’t negatively affect the scope of readers nor their impressions.

Bloggers and Individuals with great influence in Social Media

Third party comments are always better than your owns and the travel blogs are already the 4th information source that the user looks up.

Next Generation of Dynamic Content Providers

The last technological improvements are opening up the opportunity to generate useful content to digital travelers in a much more actual cost way.

Our Own Team

With the proper planning, it’s easy to ensure that your team publish regularly.

digital travelers team

TYPES OF CONTENT

What kind of information are the clients looking for before and after booking? What digital travelers search for is to be given content that simply answers questions like:

Related news

Business Travel Trends for 2025

The landscape of business travel is evolving rapidly. Following the uncertainty caused by the pandemic, the sector has reached a new benchmark in pricing and demand, marking the beginning of a new era of recalibration. This article explores the main trends for 2025,...

read more
 Who are the most important travel influencers?

 Who are the most important travel influencers?

The travel industry has experienced a revolution with the rise of influencers. These content creators not only inspire millions with their experiences but also transform how we plan and enjoy our adventures. But what makes an influencer truly influential in the world...

read more
Thematic Travel Guides

Thematic Travel Guides

Travel guides have evolved, going far beyond traditional itineraries. Thematic travel guides are tailored for travelers with specific interests, from gastronomy and art to adventure or film. These guides not only optimize your time but also transform your experience,...

read more

Stay in The Know: Subscribe to Smartvel Blog