by Noelia Martin | Aug 8, 2019 | Blog
“It is a truth universally acknowledged that popular holiday destinations in possession of a pretty view must be in want of tourists.” Unfortunately, the popularity of some travel destinations can turn out to be a curse. This issue is aptly named overtourism, meaning...
by Noelia Martin | Jul 17, 2019 | Blog
It is understandable that what was a loyalty-driven factor then, might not be that efficient now. The transparency in prices that the travel industry experiences nowadays, makes the process of comparing and deciding shorter and smarter. On top of that, the handful of...
by Noelia Martin | Jul 3, 2019 | Blog
Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus creating an area for a more effective video sharing. With Instagram...
by Noelia Martin | Jun 20, 2019 | Blog
The market comprising millennials is requiring the focus of the travel and tourism sector. Since this target has a completely different way of looking at travel, meeting their expectations can undoubtedly become a challenging task. It is fairly important for the...
by Noelia Martin | May 30, 2019 | Blog
Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have already achieved a level of awareness in marketing skills that allow them to accompany the evolution of marketing at a fair pace. However, for others, this is still a...
by Noelia Martin | Apr 23, 2019 | Blog
The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the passenger’s journey map into a disaster. That is why it is...
